Author Archives: Navin Modi

About Navin Modi

Navin Modi is a passionate digital marketing professional who loves framing user acquisition strategies using SEO, Google Ads, Facebook, Instagram Ads and other digital channels.

5 Reasons why you should Hire WordPress Developers

WordPress is the most popular Content Management System (CMS) generally used for blogging/ non-blogging sites, eCommerce, and retail sites. The main reason behind WordPress being so popular is that it is easy and free! Yes, you have heard it right.

Website created through WordPress is not only engaging but is budget-friendly too. Hiring WordPress Developers can be an advantage if you are looking for budget-friendly website development.

Here are some reasons why you should choose WordPress for your upcoming website development:

Customized Features: You can not only download a readymade theme, but you can also customize the features and layouts according to the needs.

Depending on the theme you’re using for your WordPress site, there are a different set of changes you can make to your site from within your admin panel to get the desired lookout.

User Interactive: When you start planning for a website, user interaction is the first and most essential point strikes at your checklist. User engagement is the most important thing, and to connect with the customers; you need a medium.

WordPress is a podium that connects well with the users, and though it is SEO friendly, it will give you reaches to your targeted audience. 

Flexible Hiring: You can hire a WordPress developer easily on an hourly, monthly, or fixed salary to accomplish your website.

The main benefit of hiring a remote WordPress developer is that you don’t need to recruit a full-time employee for this job, go online, and boom you are done! You will find out thousands of WordPress developers who will keep a regular check of the job and update you directly or indirectly. 

Affordability: Hiring an offshore developer is always a wise choice. As WordPress is open-source and utterly free, you don’t need to purchase licenses. In addition to this, WordPress is the best and easiest way to create a website.

It has thousands of themes and plugins available to extend the functionality. If you are looking for economical web development, WordPress is the optimal choice.

Better SEO: WordPress comes with great SEO plug-ins, which are Google friendly. The SEO professionals generally suggest WordPress get better search results and higher ranking in very less time.

WordPress has its own analytics to track your growth, plus it allows creating AMPs that load in no time on mobile devices. WordPress gives the flexibility to optimize Social Media and get good results.

Why hire a remote WordPress Developer?

No Infrastructure Required: When you hire a developer from a remote location, you don’t need to entertain with a proper infrastructure like; PCs, Tea/Coffee, Water Cooler, internet, etc.

It saves your time as well as money. By hiring a remote WordPress Developer, you will cut down your expenses in no small amount.  

Less Micromanagement: That’s correct! When there is no one around you, you need not trace all the little or ignorable things such as system problems, electricity bills, task completion, etc.

Just chill the whole day, and an update is a ping at your phone.

Flexible Timing: The best thing about hiring an offshore developer is that they can work in flexible timing—no 9-5 job and reporting at EOD, nothing. Whenever you want the work, they are available.

No Long term Agreements: If you are working on a single project or a short term project, hiring a remote developer is the best option.

You can hire them for a simple task, for a month or any other timeframe.

If you are thinking to hire WordPress developers don’t atrophy a single minute.

Just go to Google and hire a remote WordPress developer who will help you to build a fantastic website.

Best WordPress Plugins for Marketers

We all are aware of the fact that WordPress is one of the popular online publishing platforms.

WordPress powers 34% of the internet.

As per WordPress, more than 409 million people view more than 15.5 billion pages each month.

WordPress users publish about 41.7 million new posts and leave 60.5 million new comments each month.

Thanks to WordPress for the easy interface which makes it more popular and attracting more and more marketers.

But what is that makes WordPress even more popular – Plugins.

WordPress Plugins make the websites + content reach out to more and more people in an effective way.

Hence the reason, WordPress plugins are becoming a need day by day as they are making the marketer’s life easy with minimum or no coding headache.

Did you know that?

There are over 54000+ plugins in the WordPress directory.

But it is important to know that installing too many plugins on your website can slow down your site.

So as a marketer, you should now which plugin to install or which is not.

In this article, I am sharing the best WordPress plugins that every marketer should know or install.

Yoast SEO

As a marketer, the first plugin I always install on my website is Yoast SEO.

It is one of the famous SEO plugins among marketers with 5+ million active installations and an average rating of 4.9 out of 5.

This plugin helps you in improving your SEO efforts with the following features:

  • Add Title and meta description for better branding and consistent snippets in the search results.
  • Control over breadcrumbs
  • Create XML sitemap
  • Set canonical URLs to avoid duplicate content.

This Plugin is free as well as paid. If you want to experience some of the more features of this plugin then you can go for the premium version of the plugin.

However, it is easy to install this plugin but if you are newbie or facing any issue to install the plugin then you can read their Yoast SEO installation instructions

Simple 301 Redirects

This is another great plugin with 300,000+ active installations with an average rating of 41. Out of 5 that every marketer should use.

Simple 301 Redirects provides an easy method to redirect your old page or not found page to the new page without any coding knowledge.

It’s a really useful plugin when you migrate your site or page to a new domain or page.

This plugin helps you in improving your SEO strategy as it strengthens the backlink portfolio i.e previously 404 not found link would be redirected to a new page.

This plugin is free to use. You can follow simple steps to install the plugin.

W3 Total Cache

One of the popular plugin among marketers with 1+ million active installations and an average rating of 4.3 out of 5.

W3 total cache helps you in improving your SEO and user experience by reducing page load time.

Nowadays User experience is very important than ever before. This plugin will help you in improving the page speed of the website.

As we know that Google considers page speed as one of the rankings factors so it’s a big reason to use this plugin.

Below are some of more benefits of this plugin:

  • Improves conversion rates and site performance.
  • Improves web server performance
  • Helps in saving bandwidth
  • “Instant” repeat page views

All in One SEO Pack

A plugin that gives tough competition to Yoast SEO. Every marketer should give a try to this plugin.

All in One SEO Pack is created in 2007 and gain the trust of 2+ million users with an average rating of 4.4 out of 5.

It is one of the most downloaded plugins which is updated regularly to provide the bug-free experience to users.

Below are some of the features of All in One SEO Pack:

  • XML Sitemap support
  • Google AMP support (Accelerated Mobile Pages)
  • Google Analytics support
  • Schema.org Markup
  • Support for SEO on Custom Post Types
  • Advanced Canonical URLs
  • ONLY free plugin to provide SEO Integration for e-Commerce sites, including WooCommerce
  • Compatibility with many other plugins
  • Translated into 57 languages

These are just some of the features of this plugin. This plugin is trusted by individuals and companies to improve their SEO strategy.

Contact Form 7

There are many ways of engagements either it comes in the form of likes, comments or social media shares.

Another way of engagement is in direct contact with your readers which is essential to growing your SEO efforts.

In this case, Contact form 7 can help you in many ways. This plugin is one of the most popular plugins with an active installation of 5+ million. It’s free to use the plugin.

Contact form 7 can helps you in managing many multiple contact forms.

Also, you can customize the contact form and mail content as per your audience and requirement.

Rank Math

Rank Math, SEO Plugin that is getting famous day by day and winning the trust of more marketers.

Currently, more than 90,000+ marketers are taking advantage of this plugin.

We all know that SEO is one of the important sources of traffic but sometimes the process of optimizing the blog or page takes a lot of time.

If you are also facing this problem then rank math will work like a miracle for you.

Smart automation features of this plugin will help you in improving your SEO strategy in just a few clicks.

Below are some of the features of this plugin:

  • Google Schema Markup aka Rich Snippets Integrated
  • You can optimize your post for 5 keywords
  • Google Search Console Integration
  • With this plugin, you can track your keyword ranking in the google
  • LSI Keyword Tool Integrated
  • Add Overlay Icons On Social Images
  • SEO Optimized Breadcrumbs
  • 404 Monitor
  • Deep Content Analysis Tests
  • Internal Linking Suggestions

I think these features are enough to convince any marketer why he/she should install this plugin.

These are just a few features, a long list of features are still waiting which you can check at https://wordpress.org/plugins/seo-by-rank-math/

Yet Another Related Posts Plugin (YARPP)

Every marketer wants when a user visits their post or site, they would stick to the site for longer.

This is possible by showing another content related to user interest before leaving.

Here this plugin comes in picture. YARPP displays pages, posts, and custom post types related to the current entry, introducing your readers to other relevant content on your site.

There are many features of this plugin such as:

  • Thumbnail or list view of related content
  • Related posts, pages, and custom post types
  • Related posts in feeds
  • An advanced and versatile algorithm

Yet Another Related Posts Plugin (YARPP) has 200,000+ active installations with an average rating of 4.5 out of 5.

TablePress

By default, WordPress doesn’t allow the site owners to create a table.

If you want to add a table manually then it requires knowledge of HTML which would be difficult for the non-tech marketers.

Don’t worry. TablePress is here to help you.

This plugin allows you to easily create and manage beautiful tables. You can embed the tables into posts, pages, or text widgets with a simple Shortcode.

Features of this plugin are following:

  • Tables can be imported and exported from/to Excel, CSV, HTML, and JSON files.
  • Sorting
  • Pagination
  • Filtering

This free plugin has 800,000+ active installations with an average rating of  5 out of 5.

Akismet

As a  marketer, you don’t want your comment section to fill with spammy comments.

To get rid of this situation, the marketer should install this plugin.

Akismet checks your comments and contact form submissions against a global database to prevent spammy comments.

You can review the comment in the “comments” section of the admin panel.

Some more features of Akismet are the following:

  • Check the comment and filters out the comments that look spammy.
  • You can check what comments are cleared by the Akismet and which are spammed by the moderator.
  • Moderators can see the number of approved comments for each user.

Due to all this Akismet is the top comment spam plugin with 5+ million active installations and an average rating of 4.7 out of 5.

OptinMonster

Every marketer wants that user will stay for longer on the website.

But on the other side, we also know that the user has a pattern: find, read and leave and most of the time vistors never return.

So it is important to have a plugin that will help you in converting the visitors into leads.

OptinMonster can help you to get this objective.

It is one of the best lead generation tools or popup plugin that helps you to your email list with popups and other high-converting opt-in forms.

You can easily create beautiful popups that proven to convert.

OptinMonster lets you build high-converting opt-in forms in minutes

You can choose from 6 different campaign types:

  • Lightbox popup
  • Fullscreen popup
  • Floating bar
  • Slide-in
  • Mobile
  • In-line

You can customize these forms too with the help of easy to use drag and drop builder.

The best part is that you don’t require any coding knowledge.

OptinMonster has 900,000+ active installations with an average rating of 4.3 out of 5.

Conclusion

Whether you are starting a personal blog or working on a company blog strategy, you should know which plugins are important to install.

I hope these plugins will help you in improving your SEO strategy as a marketer.

Have you used any of these plugins? If yes then which plugins are in your top list?

If you think that I have missed any important plugins to consider then you can reach us to give an idea.

5 Tips for SEO Audit that will help your Website Rank in 2020

5 Tips for SEO Audit that will help your Website Rank in 2020

Every now and then business people keep revising and revisiting their strategies and tactics (not the vision and objective) and this is just to keep a check on internal and external elements.

This also tells them whether they are following the processes that they decided to follow.

This also tells them if they are doing things on time.This also tells them about their competitors.

This also tells them about the likes and dislikes of users about their products and services.

When it comes to any online business, a website is something that drives business.

For their website to become visible, SEO is one of the most preferred solutions.

However, SEO has evolved over the years and is still evolving by the day.

The steps that an SEO professional used to take 2-3 years ago are no longer useful.

To add further, SEO is not something that you alone focusing on; your competitors might be putting efforts in optimizing their websites as per search engine guidelines and trying to hit the top positions in search engine results.

For this very reason, a regular SEO Audit becomes crucial and important.A good SEO audit can tell you various things about your website, about your competitor’s website/s and whether you are following the guidelines of search engines.

In this article, I am talking about a few tips that one should keep in mind while conducting an SEO audit (whether you do it yourself or by some other professional)

SEO Audit Tip #1 – Keyword Cannibalization

When doing an on-page SEO audit, check if you have more than one page that is being targeted for the same set of keyword/s.

Some users think that Google will like our website if we create more and more pages and that one of these pages might rank if not all.

But the reality is that most of such website owners end up optimizing more than one page for the single keyword.

If this happens, forget one, none of the pages will rank in Google for that keyword.

Hence, when you plan out your SEO strategy, it is important to map keywords to the respective page and then focus the energies accordingly.

How to check if this is happening?If the targeted keyword is present in Page Title, Meta description, Heading tags, body content, internal links of more than one page, chances are that you are not targeting one page per keyword and are not providing a clear theme to Google.

If you find such a thing happening during your SEO audit, correct it immediately and focus on targeting just one page per keyword set.

SEO Audit Tip #2 – Crawl Setup and Budgeting

It is observed that Google will not crawl each and every URL of your website again and again.

If you prepare a new website with 2000 pages and offer all of those pages via XML sitemap and Google Search Console, Google will not crawl all of them. 

Even if it does, it will not do immediately.Google over the period will realize that not all URLs are important and will only crawl a certain number of URLs of your website.

This, in general, can be termed as the “crawl budget” of your website.The crawl budget if managed well can also lead to bad or good search engine rankings.

To add further, you do not make use of your crawl budget well.Some of the problems I have seen with websites are:A 3K page website and the sitemap has only a few hundred URLs.

A sitemap full of 404 URLs.A sitemap full of URLs that are already blocked by robots.txtGoogle usually assigns a crawl budget for every website.

In simple terms, it means that if you have 30K URLs, Google will not come again and again and crawl all of these 30K URLs.

Google should have a reason to crawl all of these URLs repeatedly.Imagine a big news website that posts 300-500 news stories from around the world every day.

This makes around 15000 URLs in a month.Will or should Google crawl all of these URLs again and again?The answer is a simple NO.

The reason is simple, the need for these 15000 URLs to the users is not too high because most likely the subject will become stale after a few days.

Hence, Google will not like to spend its energy and resources to crawl all of these URLs again and again.And you would agree that for this very reason, Google decided to make a different format for News websites i.e. News XML Sitemap.

In your SEO audit, you need to check that you are:Making Google crawl all important URLs.Not making Google crawl a bunch of 301, 302, 404 URLs.Not making Google crawl URLs that are of 0 SEO importance.

This way, you can utilize the crawl budget efficiently.

SEO Audit Tip #3 – URL or On-page Content Duplicity

Avoid On Page Duplicate Content

One of the factors of your pages not ranking is the on-page content duplicity.

This means that if you have the same content on more than one page of your website, chances are the page might not rank.

Technically, this can happen even if you have not intended to do so.

How?

Well, you might not get to know but you may end up creating more than one URL of the same page.

For Google, this will be counted as a different URL and might cause confusion.

This happens when you have the same page opening with HTTP, HTTPS, WWW, without the WWW, with the ”/” and without the “/”.

Each of these URLs will be treated as a unique URL by Google and this may be treated as on-page content duplicity.

When conducting an SEO audit, check if the system is creating such a version of URLs for the same page.

If this is happening, you should fix it immediately because even if you create great content, Google might not rank it and you would be left confused.

SEO Audit Tip #4 – Intent

Everyone says that Content is King but the world is evolving and so are the crawlers and their understanding of the content.

Many years ago, SEO was governed by a few on-page elements and bulk of backlinks.

With the years, writing content gained importance and if you ask me today, a lot of content is available but the quality has taken over quantity.

This means that not all content is good.

When I say good, it means that not all content is addressing the intent of the user or user’s search query.

People are also writing content in quantities because they think that longer content ranks better.

While original and longer content are indeed required but people would like to read content that addresses their intent.

Imagine if there is a content of 1500 words long but only 300-400 words are talking about the core topic and the remaining content is just a built-up story and close to the subject.

Some of the latest algorithm updates by Google focuses on understanding the intent of the users and then mapping it to the content offered.

If the content doesn’t address the intent of the user, chances are that the content might not rank.

A simple way to audit this is by asking a question to yourself. Is this content answering my query?

If the answer is yes, you are on the right path.

SEO Audit Tip #5 – Image optimization

An image speaks louder than text and that is why images are used a lot in the website content.

A few years ago Google launched the universal search page wherein after searching, Google will not just show websites but will also show news, videos, images if relevant.

This according to me was a game changes for news and content-driven websites.

While the images appearing in the Google search results looks really interesting, it is important to know the reasons why some images appear in the search results.

Image SEO is something that needs to be done for your images to rank.

Imagine a website that posts content and images of actors and actresses.

People like to see the latest photographs of their favourite actors and they search with all kinds of image related keywords in Google.

If your website operates in this category and the images of your websites are not ranking, you are losing a great deal of traffic.

This clearly tells that you need to audit the website and the way images of your website are handled.

There are two primary things that you need to audit while working with images.

The filename and the alt tag.

The file names should be keyword rich and descriptive.

At the same time, the alt tag should also describe what the image is all about and when you do so, using keywords is recommended.

If any website is not focusing on these two elements, chances are that they would not be driving a lot of traffic from Google image search.

Summary

If you are really serious about driving organic traffic and for all logical reasons one ideally should be, get an SEO audit conducted regularly.

You do not need an SEO audit every month but yeah, if an SEO audit is done every 6 months, it would refresh quite a few things and should really help.

If you are a website owner whose website is not ranking and struggling to drive organic traffic, get an SEO audit done and get some actionable insights.