With Google putting checks on search engine optimization techniques via updating algorithms, the demand for PPC (pay per click) services have increased to a great extent. Website owners who feel it hard to comply by the SEP rules tend to gather traffic via pay per clicks. Because of such significance, those who have expertise in making use of AdWords can get certified with Google AdWords certification program. There are 2 exams which are required to pass to earn the certified expert of AdWords pay per click advertising. Many people think that earning Google AdWords certification is a daunting task but if proper planning is done, then anyone can earn the certification with ease.