Creating a blog that works for your brand is not as easy as it sounds. You do not want to spend valuable time putting together posts that do not create the lasting impression you are looking for. You want people to remember your blog posts for the right reasons, and you want them to share the content with others.
Many businesses enlist the help of online marketing services to give them advice about issues such as how to make a blog work. You may well want to follow in their footsteps. But why not take a look at our tips first, to get an idea of how you can create a lasting impression of your brand, using blog posts.
Think about the relevance of your blog content
One of the most important aspects of marketing is knowing who your customers are. You can create customer personas for the different customer groups that are likely to interact with your brand. These personas come in useful when you are creating blog posts. You need to focus on creating content that is relevant to your customers; think about what subjects are likely to engage the different personas.
It’s also a good idea to keep an eye on who is in the news. People tend to relate to other people. This means that it’s often a good idea to pick up on the comments of well-known individuals, and relate them to your brand.
Why story telling works
If you really want to interest and engage people with your blog, it’s a good idea to tell a story. People relate to stories far better than they relate to being presented with an array of information. You are generally far more likely to get a good response to a blog which tells a story about how your products are used to make everyday life easier than you are to one which talks about your sales figures. When people are told a story they can often see themselves within it. This enables them to see how your information or products relate to them.
Talk about your community engagement
Talking about community engagement can be especially useful if you have a bricks and mortar presence within that community; People like to hear about how businesses help local causes. This helps them to see the human face of the business. You can adapt this tip if you only have an online presence. You just need to talk about the causes you support and suggest how that relates to the customers you are speaking to.
Creating a blog for your business is an excellent idea. It provides you with a place where you can show people the more personal side of your business. All you have to do is make sure that people can relate to the content you produce; this, in turn helps them to relate to you and your brand.