We all are aware of the fact that WordPress is one of the popular online publishing platforms.
WordPress powers 34% of the internet.
As per WordPress, more than 409 million people view more than 15.5 billion pages each month.
WordPress users publish about 41.7 million new posts and leave 60.5 million new comments each month.
Thanks to WordPress for the easy interface which makes it more popular and attracting more and more marketers.
But what is that makes WordPress even more popular – Plugins.
WordPress Plugins make the websites + content reach out to more and more people in an effective way.
Hence the reason, WordPress plugins are becoming a need day by day as they are making the marketer’s life easy with minimum or no coding headache.
Did you know that?
There are over 54000+ plugins in the WordPress directory.
But it is important to know that installing too many plugins on your website can slow down your site.
So as a marketer, you should now which plugin to install or which is not.
In this article, I am sharing the best WordPress plugins that every marketer should know or install.
As a marketer, the first plugin I always install on my website is Yoast SEO.
It is one of the famous SEO plugins among marketers with 5+ million active installations and an average rating of 4.9 out of 5.
This plugin helps you in improving your SEO efforts with the following features:
- Add Title and meta description for better branding and consistent snippets in the search results.
- Control over breadcrumbs
- Create XML sitemap
- Set canonical URLs to avoid duplicate content.
This Plugin is free as well as paid. If you want to experience some of the more features of this plugin then you can go for the premium version of the plugin.
However, it is easy to install this plugin but if you are newbie or facing any issue to install the plugin then you can read their Yoast SEO installation instructions
Simple 301 Redirects
This is another great plugin with 300,000+ active installations with an average rating of 41. Out of 5 that every marketer should use.
Simple 301 Redirects provides an easy method to redirect your old page or not found page to the new page without any coding knowledge.
It’s a really useful plugin when you migrate your site or page to a new domain or page.
This plugin helps you in improving your SEO strategy as it strengthens the backlink portfolio i.e previously 404 not found link would be redirected to a new page.
This plugin is free to use. You can follow simple steps to install the plugin.
W3 Total Cache
One of the popular plugin among marketers with 1+ million active installations and an average rating of 4.3 out of 5.
W3 total cache helps you in improving your SEO and user experience by reducing page load time.
Nowadays User experience is very important than ever before. This plugin will help you in improving the page speed of the website.
As we know that Google considers page speed as one of the rankings factors so it’s a big reason to use this plugin.
Below are some of more benefits of this plugin:
- Improves conversion rates and site performance.
- Improves web server performance
- Helps in saving bandwidth
- “Instant” repeat page views
All in One SEO Pack
A plugin that gives tough competition to Yoast SEO. Every marketer should give a try to this plugin.
All in One SEO Pack is created in 2007 and gain the trust of 2+ million users with an average rating of 4.4 out of 5.
It is one of the most downloaded plugins which is updated regularly to provide the bug-free experience to users.
Below are some of the features of All in One SEO Pack:
- XML Sitemap support
- Google AMP support (Accelerated Mobile Pages)
- Google Analytics support
- Schema.org Markup
- Support for SEO on Custom Post Types
- Advanced Canonical URLs
- ONLY free plugin to provide SEO Integration for e-Commerce sites, including WooCommerce
- Compatibility with many other plugins
- Translated into 57 languages
These are just some of the features of this plugin. This plugin is trusted by individuals and companies to improve their SEO strategy.
Contact Form 7
There are many ways of engagements either it comes in the form of likes, comments or social media shares.
Another way of engagement is in direct contact with your readers which is essential to growing your SEO efforts.
In this case, Contact form 7 can help you in many ways. This plugin is one of the most popular plugins with an active installation of 5+ million. It’s free to use the plugin.
Contact form 7 can helps you in managing many multiple contact forms.
Also, you can customize the contact form and mail content as per your audience and requirement.
Rank Math, SEO Plugin that is getting famous day by day and winning the trust of more marketers.
Currently, more than 90,000+ marketers are taking advantage of this plugin.
We all know that SEO is one of the important sources of traffic but sometimes the process of optimizing the blog or page takes a lot of time.
If you are also facing this problem then rank math will work like a miracle for you.
Smart automation features of this plugin will help you in improving your SEO strategy in just a few clicks.
Below are some of the features of this plugin:
- Google Schema Markup aka Rich Snippets Integrated
- You can optimize your post for 5 keywords
- Google Search Console Integration
- With this plugin, you can track your keyword ranking in the google
- LSI Keyword Tool Integrated
- Add Overlay Icons On Social Images
- SEO Optimized Breadcrumbs
- 404 Monitor
- Deep Content Analysis Tests
- Internal Linking Suggestions
I think these features are enough to convince any marketer why he/she should install this plugin.
These are just a few features, a long list of features are still waiting which you can check at https://wordpress.org/plugins/seo-by-rank-math/
Yet Another Related Posts Plugin (YARPP)
Every marketer wants when a user visits their post or site, they would stick to the site for longer.
This is possible by showing another content related to user interest before leaving.
Here this plugin comes in picture. YARPP displays pages, posts, and custom post types related to the current entry, introducing your readers to other relevant content on your site.
There are many features of this plugin such as:
- Thumbnail or list view of related content
- Related posts, pages, and custom post types
- Related posts in feeds
- An advanced and versatile algorithm
Yet Another Related Posts Plugin (YARPP) has 200,000+ active installations with an average rating of 4.5 out of 5.
By default, WordPress doesn’t allow the site owners to create a table.
If you want to add a table manually then it requires knowledge of HTML which would be difficult for the non-tech marketers.
Don’t worry. TablePress is here to help you.
This plugin allows you to easily create and manage beautiful tables. You can embed the tables into posts, pages, or text widgets with a simple Shortcode.
Features of this plugin are following
- Tables can be imported and exported from/to Excel, CSV, HTML, and JSON files.
This free plugin has 800,000+ active installations with an average rating of 5 out of 5.
As a marketer, you don’t want your comment section to fill with spammy comments.
To get rid of this situation, the marketer should install this plugin.
Akismet checks your comments and contact form submissions against a global database to prevent spammy comments.
You can review the comment in the “comments” section of the admin panel.
Some more features of Akismet are the following:
- Check the comment and filters out the comments that look spammy.
- You can check what comments are cleared by the Akismet and which are spammed by the moderator.
- Moderators can see the number of approved comments for each user.
Due to all this Akismet is the top comment spam plugin with 5+ million active installations and an average rating of 4.7 out of 5.
Every marketer wants that user will stay for longer on the website.
But on the other side, we also know that the user has a pattern: find, read and leave and most of the time vistors never return.
So it is important to have a plugin that will help you in converting the visitors into leads.
OptinMonster can help you to get this objective.
It is one of the best lead generation tools or popup plugin that helps you to your email list with popups and other high-converting opt-in forms.
You can easily create beautiful popups that proven to convert.
OptinMonster lets you build high-converting opt-in forms in minutes
You can choose from 6 different campaign types:
- Lightbox popup
- Fullscreen popup
- Floating bar
You can customize these forms too with the help of easy to use drag and drop builder.
The best part is that you don’t require any coding knowledge.
OptinMonster has 900,000+ active installations with an average rating of 4.3 out of 5.
Whether you are starting a personal blog or working on a company blog strategy, you should know which plugins are important to install.
I hope these plugins will help you in improving your SEO strategy as a marketer.
Have you used any of these plugins? If yes then which plugins are in your top list?
If you think that I have missed any important plugins to consider then you can reach us to give an idea.